The COVID-19 pandemic has brought about a whole new lexicon of words and phrases over the past 18 months, and Prime Minister Justin Trudeau introduced another one last week: “one-dose summer, two-dose fall." “It’s a very catchy phrase to have this kind of parallel between one-dose and two-dose. I mean, these are phrases that are are sort of tightly packaged, almost PR moves,” said Jessica Mudry, associate chair of the School of Professional Communication at Ryerson University. Mudry and Dr. Angela Rasmussen, a virologist with the University of Saskatchewan’s Vaccine and Infectious Disease Organization, joined The West Block guest host Mike Le Couteur for a discussion around how the government is communicating the science of COVID-19 — and what can be done better.
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