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‘Cowboy Core’ Is the Latest Clothing Trend—How to Rock the Look

Fringe, cowboy boots, and denim all make this Western style come together for the season.

<p>Terrababy/Getty Images</p>

Terrababy/Getty Images

If you think you've been seeing a recent rise in cowboy chic fashion, you might just be onto something. It seems ever since Beyoncé appeared on the country music scene, cowboy hats have been popping up everywhere.


Enter the ‘Cowboy Core’ trend. While not necessarily a brand-new trend—Western gothic was one of Pinterest's Predicts trends for 2024—celebrities, including Beyoncé, Harry Styles, and Taylor Swift, have been making it even more popular.


We spoke to an expert in fashion (and Western design) to find out how to get the look.

What Is the ‘Cowboy Core’ Trend?

“The ‘Cowboy Core’ trend all relates to the rugged west,” says Johnetta Boone, costume designer of the show Yellowstone. America has long been enthralled by the cowboy aesthetic, wearing fashion choices that are reminiscent of those familiar Western flicks of the past and present.


Cowboy boots and hats are the essentials for any Western-inspired look, but we’re also seeing lots of fringe, denim on denim, and buckles with vintage hardware as people make this trend their own.


“People are giving themselves license to be their own type of cowboy, on and or off the horse,” says Boone. “Not all will have the luxury of living in the lifestyle and many appreciate it so. The trend is a way of extending their appreciation.”

Tips on Adding ‘Cowboy Core’ to Your Look

This is a trend you can go big or small with. If you’re looking to go all out, you can grab those cowboy boots and pair them with a cowgirl hat, or you can simply add one staple piece, such as a denim vest, to your wardrobe to get that Western appeal without overdoing it. Bolo ties can also make this look come together easily.


Boone recommends shopping for pieces from Western brands and Native American artisans. “Use this opportunity to give back to the families that are the true inspiration of the trend. Art imitates life," Boone says.

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