Yahoo Finance legal reporter Alexis Keenan breaks down the new lawsuit filed by a customer who is alleging that both McDonald's and Wendy's have falsely advertised their burgers.
DAVE BRIGGS: But showing your versatility, you also are following a legal case about false advertising in the burger industry. Tell us about that.
ALEXIS KEENAN: Right, so this is about fairness in a totally different landscape. People want their burgers advertised to them the way that they show up in the stores. So this is a proposed class action in the state of New York. It's a federal lawsuit. It comes on the heels of another lawsuit in Miami federal court that also alleged similar problems. This one says that Wendy's and McDonald's are falsely advertising their burgers.
It's brought by a plaintiff, Justin Chimienti, against both companies. And they're alleging false advertising. They say that nearly every menu item on both of these companies' lists have somewhere between a 15% and 25% reduction in the size of the beef compared to those advertisements. You can take a look on your screen there. There's Wendy's Bourbon Burger, and we also have McDonald's regular old cheeseburger. They don't like that one either. But guys--
DAVE BRIGGS: Wow.
ALEXIS KEENAN: --these lawsuits--
DAVE BRIGGS: That's pretty dramatic right there.
SEANA SMITH: That is.
ALEXIS KEENAN: It is dramatic. The lawsuit goes on to cite a food stylist, they call her, who showed how she made these burgers. And she said she undercooked them to make them look more delicious and inviting. So we'll see where these go. They're at the beginning stages, but--
DAVE BRIGGS: Haven't we all always wondered this?
SEANA SMITH: Yeah, I was going to say--
DAVE BRIGGS: I mean, my entire life, at least for 30 years, I've been saying, my burger does not look like it does on the commercial.
ALEXIS KEENAN: And you just accepted it. You can just follow the links in our story, and you'll find out how it's done.
DAVE BRIGGS: Food stylists. Alexis Keenan, good to see you. Thank you.