Quantzig is one of the world’s foremost providers of advanced data analytics solutions with business units spread globally. Our advanced analytics solutions and domain expertise empowers us to look for insights in complex, unstructured data sets from disparate sources. With the new digital economy creating significant disruptions and new opportunities, our global team of over 300+ analytics experts work with leading companies to help master digital transformation, drawing on our deep domain expertise and understanding of factors impacting business growth. Our insights have helped leading Fortune 500 companies to achieve better success rates by adopting the right technology and digital solutions to drive innovation and competitiveness. Request a FREE one-on-one platform demo to learn how our customer segmentation solutions can be tailored to your specific business requirements.
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Customer segmentation analysis helps businesses to analyze consumers and gain a clearer picture of their customer base, which, in turn, enables them to segment their businesses into groups. The adopted customer segmentation models differ from industry to industry depending on end goals and future objectives. Moreover, customer segmentation analysis enables businesses to cluster their customers and target those segments with suitable marketing strategies.
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The client is a leading vegan food distributor based out of the United States. Key challenges that the client sought to overcome included:
- Predict future business value
- Identify customer segments
- Retain loyal and valuable customers
Request for more information on how our experts can help you with a customized customer segmentation strategy to drive growth across channels.
Quantzig worked with the client to streamline this complex business framework and identified customer segments which helped the client to build a highly scalable marketing strategy based on customer needs.
The devised customer segmentation strategy helped the client to:
- Analyze consumer behavior by breaking the customer base in segments
- Understand how customers are segmented in the global vegan food market
- Scale business operations
"The importance of customer segmentation lies in the fact that it allows businesses to reach out to end-users with specific requirements," says a customer segmentation strategy expert from Quantzig.
Over the past 15 years, Quantzig has helped Fortune 500 companies solve some of the toughest business problems using a unique combination of design thinking frameworks, plug-and-play innovation accelerators, and an army of agile decision scientists. Want to know more? Contact us for a free pilot.
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
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