Discover More Flavour Farm Gate program to launch in spring

·2 min read

NORTH PERTH – During the summer of 2020, the staff of the Perth County Economic Development and Tourism department applied for Tourism Industry Association of Ontario Regional Recovery Relief Funding to implement a variety of tourism projects across Perth County. The projects will encourage visitors and residents to safely support businesses across the region during the COVID-19 recovery. North Perth staff were informed and supported the funding application.

Funding was approved in August and a county-wide launch of a Farm Gate Signage program is one of the approved projects in the works.

North Perth council approved direction to staff to participate in the program agreement on Oct. 26.

The Discover More Flavour Farm Gate Signage program will build upon the current Perth County Farm Gate Map, with online delivery of the program and a re-printing of the physical map planned.

County staff are delivering the program on behalf of Perth County municipalities. To aid in the effective delivery of the program to participating businesses within its jurisdiction, North Perth will maintain ownership of the signs to deliver the program, and the County of Perth will maintain control of the Discover More Flavour program.

The signs will be stored, transported, and tracked by the County of Perth with support from the Municipality of North Perth.

“The proposal is that we would own the signs which would permit it to align with our current sign bylaw,” said Community Economic Developer Kimberley Kowch. “We’ve had lots of requests for the farm gate maps to expand.”

The number of signs North Perth will have may change over time, as new businesses join the Discover More Flavour program and existing businesses exit the program. Participation in the program is voluntary. The county will complete annual assessments of each participating business, and collect signage items from those who are no longer participating in the program.

“They are not doing a full launch and full promotion of this program until the spring,” said Kowch. “At that time they will be doing a lot of promotion on it. We’re hoping that if there are any additional businesses which are not captured online or on the map... we’ll be able to incorporate them for the reprinting as we do the more formalized launch in the spring.”

Colin Burrowes, Local Journalism Initiative Reporter, Listowel Banner