Disney Plus subscriber numbers are soaring — but that's not the whole story

Hi! Welcome to the Insider Advertising daily for August 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Today's news: Disney Plus hits a new milestone but trails behind Netflix's revenue, salary data for top agency roles, and marketers weigh in on Microsoft's potential TikTok acquisition.


Disney Plus' "Mulan"

Disney

Disney Plus' audience growth has wildly exceeded expectations but it brings in less than half the revenue Netflix does per subscriber

Read the full story here.


Mark Read, CEO of WPP Group

Reuters

Top ad industry salaries, revealed: How much the biggest holding companies including WPP, Publicis, and Omnicom pay employees, from junior account directors to global creative leads

Read the full story here.


TikTok CEO Kevin Mayer

Michael Buckner/WireImage

Marketers warily continue to spend on TikTok but some are building escape clauses into their contracts because of the political uncertainty

Read the full story here.


More stories we're reading:

 

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— Lauren

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