Pixels allow you to make TARGETED offers to individuals based off of pages they've visited on your website. Pretty cool right? This means that you can create your own custom audience based on the interests surrounding people who are also interested in YOU! There are millions of dollars generated by companies all over the world by targeting a customer that is most likely interested in their product. It's much more powerful than making users a broad offer (ex. Films), it allows us to target a specific interest for them (ex. Horror Indie Films).