Dragons' Den star Sara Davies admits she has 'imposter syndrome'

The star said when she was starting out she 'never dreamed' she would be where she is now

Watch Dragons' Den star Sara Davies admits she has 'imposter syndrome'

Dragons' Den star Sara Davies has admitted she still has "imposter syndrome" despite being a hugely successful businesswoman.

The star has a company called Crafter’s Companion, which she started in her bedroom when she was still a student. And in 2019 she joined the BBC's Dragons' Den at the age of 35, becoming the youngest ever female investor on the show at the time.

But in an interview on ITV's This Morning, she confessed that she still has moments of "self-doubt".

Davies spoke openly as she talked about her new role as chief inspiration officer for Avon UK, which sees her working to inspire and mentor others. "I am a really outwardly confident person, but I still suffer from imposter syndrome, always having the self-doubt and everything like that," she said.

Sara Davies says she sometimes has 'delf-doubt'. (ITV screengrab)
Sara Davies says she sometimes has 'delf-doubt'. (ITV screengrab)

"But every time I have achieved something big in my life it is because I have gone outside my comfort zone and I have really pushed on to try something different."

Davies told the show's hosts Cat Deeley and Ben Shephard: "As women we don't think we can do it, we don't believe in ourselves and my job is to empower them, make them believe they can do this and then give them the tools and tips and techniques. I do monthly mentoring sessions with them, I talk to them about the mistakes that I've made, the things I have learned along the way and how can they be the best version of themselves and have a really successful business."

"The worst thing you can do is do nothing," added the TV star. "I think you have got to take that leap of faith."

Dragons' Den S21,04-01-2024,Portrait,Touker Suleyman, Sara Davies, Deborah Meaden, Steven Bartlett, Gary Neville, Peter Jones,BBC Studios,Simon Pantling
Sara Davies joined the BBC show in 2019. (BBC)

The celeb - who was a contestant on Strictly Come Dancing three years ago - started her own business when she was just 21. Now 40, she said that looking back she "never would have dreamed" she would be where she is today.

"But I could always say that, even just a few years ahead," she said. "Someone would say, 'Where are you trying to get in a few years?' I would just think, do you know what? Take each day as it comes. Have big dreams, big aspirations. But just manage every step along the way."

Davies, who has two children with her husband Simon, said that she had made mistakes when it came to her career but that she had learned from them.

"Had I not made those mistakes, I would not be the person that I am," said the star. "They always say you learn so much more from your mistakes, than from your successes. Had I not been on the journey I had been then I wouldn't be the entrepreneur that I am."