Facebook is testing new prompts to reach users who may be “becoming an extremist.” The in-app messages, which Facebook has confirmed is a test, direct users to resources aimed at combating extremism.
CNN first the new prompts, which have been spotted by Twitter users in recent days. One version is aimed at people who may know someone falling into extremism. “Are you concerned that someone you know is becoming an extremist,” it reads.
Facebook will also alert you if you’ve been exposed to extremist content pic.twitter.com/H64Qrki8Kj
— Matt Navarra (@MattNavarra) July 1, 2021
Another prompt appears to warn users who may have encountered extremist content on the platform. “Violent groups try to manipulate your anger and disappointment,” it says. “You can take action now to protect yourself and others.”
Facebook spokesperson Andy Stone the messages are “part of our ongoing Redirect Initiative work.” The initiative is part of a broader effort by Facebook to fight extremism on its platform by groups like Life After Hate, which helps people leave extremist groups. The prompts will send users to Life After Hate or other resources, according to CNN.
It’s not clear how Facebook is determining which users may be most likely to be affected by extremism, but the issue has become a hot-button topic for Facebook. The company was for not doing enough to prevent QAnon and other fringe groups from using its platform to grow their followings. Facebook has also been accused of downplaying its role in enabling the events of January 6th. And when the Oversight Board recommended the company conduct its own inquiry into the issue, the investigations should remain in the hands of law enforcement and elected officials.