Flat Earth, Rob Gronkowski make cameos in Kyrie Irving Nike commercial

Kyrie Irving made fun of Kyrie Irving in a new Kyrie Irving commercial.

Kyrie Irving may not believe in Christmas, but he does believe in using the holiday to market his new sneakers during the NBA’s marquee regular-season showcase.

Nike’s new spot promoting the Kyrie 4s features Jayson Tatum, the Boston Philharmonic Orchestra, Rob Gronkowski quoting Sun-Tzu’s “The Art of War,” and references to Irving’s signature beliefs in a flat Earth and vegan diet.

It’s all very Kyrie Irving.