When Vish Vadlamani’s longtime friend died from COVID-19 at the start of the pandemic, he decided he needed to do something to help others.
The pair were working together to provide personal protective equipment available for those who needed it most in Europe earlier this year, when Luca, who lived in Italy, became infected.
Speaking about the moment, the entrepreneur said: “As we were setting everything up, he fell sick,” Vadlamani recalled. “At first we joked about it, certain that he would rebound in no time. But things quickly turned worse. When I got the news from one of his acquaintances that he passed, I couldn't digest it at first. It was so unreal.”
The sudden loss fortified Vadlamani’s resolve to fulfill the two men’s initial mission, especially since access to a steady, reliable source of PPE is as important now as it was in the early days of the pandemic.
Using his extensive background in supply-chain logistics, and first-hand knowledge of how devastating the virus can be, Vadlamani and his partners were able to quickly send out thousands and thousands of masks in mere weeks.
Now, their companies Prevail Together and Canadian Hawk are donating over 50,000 masks to teachers, front-line workers and homeless shelters across the U.S. and Canada.
“While our competitors were price gouging, we kept our business model simple. We focused on quick delivery and fair pricing for all, with zero compromise on product quality. It’s what Luca would have wanted.”
“‘We’re all in this together’ shouldn’t just be an empty slogan,” Vadlamani added. “It’s a mindset that more businesses simply need to live up to. We hope that this round of donations can inspire others to be their best selves.”