Even UConn women’s basketball coach Geno Auriemma thinks the NCAA’s drinking cup rule during the NCAA tournament is a joke.
The NCAA does not allow any liquids in non-NCAA logoed cups on the podium of Final Four media events or courtside during games. Auriemma, clearly aware of the rule, had a Dasani water bottle with him as he took to the podium for his team’s press conference Friday.
And then he had some fun with the bottle, holding it away from an NCAA representative.
At least the NCAA rep looks like she saw the fun in the joke too. And it seems that Auriemma really wasn’t afoul of the NCAA’s cup rule anyway. Here’s what the governing body sent to SB Nation earlier this month.
The NCAA will provide the necessary equipment/product for all media and team areas. POWERADE (Coca-Cola) branded equipment/product must be available for all practice sessions and games. Participating teams must use the NCAA-issued coolers, cups and water (squeeze) bottles while in the facility on practice and game days.
POWERADE and DASANI bottled product may be used courtside by media, staff, and coaches. Student-athletes are to use the cups and water (squeeze) bottles provided. No other cups, cans, coolers or water (squeeze) bottles or bottled products, may be used in locker rooms, courtside, or in the media areas. Generic napkins are to be used in the media refreshment and buffet areas. These items may not bear any commercial marks. All other cups should not have any commercial advertising.
Both Powerade and Dasani are owned by Coca-Cola.
It’s a good thing that Dasani bottles aren’t against the rules either. Because if they were, Loyola-Chicago’s Sister Jean Dolores-Schmidt would have been a rulebreaker during her Friday press conference. Can you imagine the controversy if she was a rules rebel?
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Nick Bromberg is a writer for Yahoo Sports.