Girl Refused Personalised Nutella Jar Because Of Name


A little girl has been barred from having a personalised Nutella jar because her name is deemed too controversial.

Mum Heather Taylor was fuming when staff at an Australian department store told her sister that it wouldn’t be possible to add five-year-old Isis’ name to a jar.

Fighting for Isis: Ms Taylor is worried for her daughter’s future (Facebook/Helen Taylor)

What’s in a name?: Little Isis remains unaware of what her name means to many (Facebook/Heather Taylor)

She said staff initially also refused to create a label for Isis’ brother Odhinn, requesting proof that these were the children’s real names before eventually deciding that the boy’s was acceptable.

The next day, Ms Taylor, 43, spoke to Craig Barker, chief executive of Nutella manufacturer Ferrero, but he refused to budge.

Ms Taylor said in a Facebook post: “His reasons were that her name might be interpreted in a negative context. I pointed out this was their interpretation of her name [but] Craig was not for shifting.”

Ms Taylor is now doing all she can to help her daughter and other little girls called Isis to reclaim their name.

She said: “My point in wanting this public is to again bring to people’s attention that we cannot call Daesh death cult by the acronym ISIS, and that big international brands as big as Nutella could and should be helping reclaim this lovely name for those girls worldwide.”

This isn’t the first time Mrs Taylor has had to deal with issues related to her daughter’s name.

Last week, she took issue with Australian magazine Woman’s Day, which had Isis topping the chart in an article called ‘12 baby names that should be illegal’.