Golf News

Crossfit sportsman Mueller flips a tyre during a Reebok promotion event in Berlin

Reebok heads back to the gym with new German marketing blitz

By Emma Thomasson BERLIN (Reuters) - German sportswear firm Adidas is underlining its commitment to struggling U.S. brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business. Reebok, which had its heyday as the most popular U.S. sneaker brand in the 1980s when aerobics was booming, has suffered a steady decline that continued after it wa…