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"I've talked a lot about '90s silhouettes, '90s movies, '90s supermodels, '90s actors and actresses and it's just fascinating to me," she shared with Levi's in an exclusive interview that's available now on their app.
"I'm a '90s baby. It's cool to look upon that era that you were born into," she added.
The decade provided plenty of inspiration for the brand's latest campaign starring Bieber, who looked every bit the '90s supermodel in a cropped white tank top, a pair of Levi's 501 '90s Original Jeans and a fresh-faced makeup look.
Fans online couldn't get enough of the new images, with one follower calling the shoot "insanely gorgeous," while another added that Bieber looked "so pretty."
"Nothing better than a pair of Levi's!" shared one fan, along with a slew of heart and fire emojis.
"Stunning. And your hair is just so good," raved another.
The new campaign comes just a week after Bieber celebrated her 25th birthday, which she shared a glimpse of with fans in a recent Instagram post.
Bieber stunned in a black velvet Saint Laurent bodysuit paired with a jewelled belt and matching earrings. She showcased the look as she posed for photos along with her husband Justin, 27, and friends throughout the night.