Is HBO in Danger of Getting Swallowed Up By HBO Max?
It still isn’t TV, but it may no longer be HBO. AT&T is betting that the HBO name can compete in the streaming space by placing “Game of Thrones” alongside the Loony Tunes, “The Big Bang Theory” and Batman. But does AT&T risk diluting what was one of the strongest brands in all of television? “We are competing in the ‘full-service category’ with a breadth and depth of content for the whole household. But we do not intend to be a super store,” argues Kevin Reilly, chief content officer, HBO Max. “The launches of Apple and Disney reinforced the value of brand recognition, and we’re glad that the brand promise of HBO and history of Warner Brothers is tied to our Max offering.” Also Read: Here's How You Can Get HBO Max if You Already Pay for HBO WarnerMedia has spent the past few weeks cutting distribution deals with virtually every major TV provider and digital streaming provider to give their customers that are already paying for HBO an easy access point into Max — for no additional cost. Analysts argue that by doing this, AT&T is essentially signaling to every HBO subscriber that HBO, by itself, is no longer the...
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