Hint Water Moves Into Its Next Healthy Category With New Hint Eucalyptus + Lemon Deodorant

After successfully entering the health and beauty market with Hint® sunscreen, the independent beverage company known for creating the first unsweetened flavored water launches the first Hint® Deodorant, made with its Hint natural essences.

Expanding on its healthy lifestyle portfolio, Hint®, Inc. introduces Eucalyptus + Lemon Hint Deodorant, made with 100% plant-derived ingredients and free of aluminum, baking soda, coconut oil, parabens, and preservatives. This translucent, non-staining, non-sticky formula eliminates odor for real and offers protection all day long. Hint deodorant smells subtle and clean, like lemon rain in a eucalyptus forest, with an extraordinarily smooth glide unlike many other all-natural deodorants. It’s a high-performing alternative to traditional deodorants without compromising on what counts. Like all Hint products, Hint deodorant was created with the passion to help consumers lead healthier lives and at the same time deliver a great deodorant experience.

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NEW Eucalyptus + Lemon Hint® Deodorant (Photo: Business Wire)

"When it comes to introducing a new product, it’s always a result of a personal problem I want to solve. Once I see the benefit for me and everyone I care about, then I extrapolate that community to consumers all over," says Kara Goldin, Founder and CEO of Hint, Inc. "I learned about aluminum and all its potential risks and decided I no longer wanted to clog my sweat ducts with this toxic ingredient. After trying many things on the market, I still was unsatisfied, some had irritating ingredients like baking soda, others just didn’t feel good or smell good. So, I decided to develop my own—a super effective deodorant that was free of harmful chemicals and enjoyable at the same time. Our deodorant truly smells amazing and I love the glide. The idea was to offer an innovative, healthy alternative that was an easy transition for everyone in the family."

Known for helping people fall in love with water (offering over 25 flavors of Hint still, sparkling and caffeinated waters without sugar or artificial sweeteners) and revel in applying sunscreen (without oxybenzone and parabens), Hint’s latest product also makes the everyday use of deodorant healthier and carefree. The new Hint deodorant is ideal for all genders, athletes, students and professionals alike.

Hint deodorant delivers a cleaner and simpler formula than traditional deodorants—a natural and clear one that works in a healthier way to keep odor at bay. It has an effortless smooth glide and the only thing that you will be smelling is the enchanting lemon and eucalyptus essence. Organic Aloe leaf juice soothes and hydrates skin, and eucalyptus and lemon oils not only add to the scent but also have astringent, detoxifying and deodorizing qualities. But what is not in the deodorant is even more distinctive: no aluminum, no baking soda, no coconut oil (Kara is allergic), no parabens, no preservatives, no animal ingredients, and no artificial fragrances. It is vegan and never tested on animals.

75ml, 2.5 oz, $10.99, available at drinkhint.com/deodorant

30ml, 1 oz, $5.99, available at drinkhint.com/deodorant

View source version on businesswire.com: https://www.businesswire.com/news/home/20200122005225/en/


For more information, please contact: Anne Breza, anne@drinkhint.com.