Iceberg Alley deal done, in theory, to return to St. John's

The Iceberg Alley concert series location spat is inching toward the conclusion that the event will, in fact, be hosted in St. John's next year on the shores of Quidi Vidi Lake. 

City council voted 6-2 in favour on Monday night to approve the event details, time and location as resubmitted by John Steele and the Brigus Production Company. 

In early November, Steele, president of the Brigus Production Company, all but pulled the plug on his dealings with St. John's, stating that Mayor Danny Breen and Deputy Mayor Sheilagh O'Leary were not supportive of his effort to acquire a three-to-five-year permit from the city to continue to host the event. He said at the time that he wouldn't rule out holding the festival in St. John's in the future, but for 2020 at least, the event was definitely moving.

Steele then brought his successful concert series next door to Mount Pearl, hoping that city would pick up the reins and run with the idea. At the time, Steele said he and Mount Pearl were close to striking a deal.

However, the debate to hold the event found its way back onto the agenda at St. John's public council meeting on Monday, but nobody from the city's staff could say how or why.

Steele said he wanted a long-term commitment from either St. John's or Mount Pearl for marketing purposes. Steele said in early November that most music festivals around the world book their acts two to three years in advance to allow organizers to make an announcement to the public and then put tickets on sale early in the year.  

St. John's Coun. Hope Jamieson told CBC News in early November that she contacted Steele to have a conversation about what went wrong.

Jamieson said she had asked Steel and his company to commit to doing some public engagement prior to a three-year permit request coming through the special events advisory committee, which she heads, due to the amount of feedback that she hears from residents in the Pleasantville neighbourhood about the impact the 11-day festival has on their lives. 

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