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A 50-inch ultra-high-def smart TV for just $250? You've got to see it to believe it

Spring is just around the corner...and you know what that means: You'll be expected to spend all kinds of time outside doing stuff. If you're the type or person who greets such news with words like "Egads!", or if you know you won't be anywhere near caught up on all your winter-release bingeing by the equinox, here's some added incentive to say hunkered down. Amazon's just dropped the top-rated Insignia 50-inch 4k UHD Smart Fire TV down to $250, from $400. But you'll need to act fast if you to want to steer comfortably clear of all that sunshine and pollen — this set may well sell out.

Insignia

Insignia 50-inch 4K UHD Smart Fire TV

$250$400Save $150
This ultra-high-def television has four times the resolution of a full HD one, which means an amazing, crisp picture. Plus, you can operate it with just your voice, thanks to Alexa and the included voice remote.
$250 at Amazon

Picture and sound that punches above its weight

Even though the price is low, the 'wow' factor is high — the Insignia has a picture as crisp and colors as vivid as models well above its price point. The audio, too, is top-notch.

"The picture quality is amazing, especially when you factor in the price," says one reviewer. "I could not recommend this TV enough... I've had this TV for over a year. And I still think it's awesome. Because it is."

Another satisfied customer says: "I bought it for the sound. My granddaughter has this TV... One day I heard the sound quality of the music she was playing and made up my mind right then that my next TV would be Insignia."

Insignia Fire TV
Broadcast channels show up in the same menu as streamers on the Insignia Fire TV — a smorgasbord of viewing delights for cord cutters. (Photo: Amazon)

If it's out there, you can watch it

As a Fire TV Edition, this model lets you stream 4K movies and TV shows from Netflix, Hulu, HBO Max, YouTube, Disney+, Prime Video, SlingTV, Paramount+, Peacock and more without a separate streaming box or stick. And we love that Alexa is included in the remote. So if you’re not a fan of endlessly scrolling through a grid of titles (who is?), you can just say, "Alexa, play The Watcher," and voilà.

Cord cutters unite!

With its built-in Wi-Fi, the Insignia 50-inch 4K UHD Smart Fire TV lets you break free from cable. You won’t experience lag or latency while streaming HD movies and TV shows, either.

"What an amazing TV," says a five-star reviewer. "I absolutely love it... I got rid of the cable FOREVER. I am a total streamer now."

Insignia

Insignia 50-inch 4K UHD Smart Fire TV

$250$400Save $150
This ultra-high-def television has four times the resolution of a full HD one, which means an amazing, crisp picture. Plus, you can operate it with just your voice, thanks to Alexa and the included voice remote.
$250 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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