Instagram and Facebook go hand in hand. The two services offer the kind of integration that you simply won’t find across other social platforms. Unlike Twitter, which publishes your Instagram posts as basic web links, Facebook actually lets you share images directly from the photo-sharing app to your timeline and the News Feed.
It makes sense for Facebook to provide streamlined features for a popular app like Instagram, especially given the former bought the platform for $1 billion in cash and stock nearly five years ago. That said, the best thing about syncing is how effortless it is. Before guiding you through the process, let’s take a look at the benefits.
What’s not to like?
There are several reasons why you should consider linking your accounts. The overall benefit is straightforward: It will allow you to post the pics and videos you take using the photo-sharing app directly to Facebook.
If you’re someone who enjoys getting likes on Instagram — and who doesn’t? — then that should translate to Facebook, too. Each image or video shared from one platform to the other links back to its original source, allowing you to potentially drive engagement, whether from your friends or a wider audience (if your posts are public).
The social network has a significantly larger user base (1.86 billion) than Instagram (600 million), so there’s a chance it could help you to reach more people. And, seeing as Instagram’s algorithmic feed is thought to prioritize posts with higher engagement, the extra likes could help your content rank higher in the News Feed. Even for those who are not looking for more exposure, cross-posting could allow your Facebook contacts that aren’t on Instagram to keep up with your activity.
Finally, due to the seamless integration between the two platforms, your Instagram post details (including captions) will be shared to Facebook, complete with any location data, hashtags, and emojis you’ve added. Your uploads will also be saved to Facebook — in their own album, titled “Instagram photos” — allowing you to quickly tag your friends on the social network.
Linking Instagram with Facebook
The process for linking your Facebook and Instagram accounts is almost identical on iPhone and Android. If you’re using iOS, tap the gear icon in the upper-right of the profile tab. Android users can also access the settings menu via the profile tab, but instead of a gear icon, they will see an overflow button in the same location.
Next, scroll through the list of options and tap Linked Accounts. Here, you will find a list of social platforms that offer Instagram integration, with Facebook at the top of the list. Select it and enter your Facebook credentials. This tends to be a one-off login that gives Instagram access to your public profile info.
Facebook will then ask you to choose who you want to share your Instagram content with (i.e., friends, public, only me). Now every time you wish to share a photo on Facebook you can do so by enabling its corresponding button on the caption screen. At present, there is no option to automatically share all your content to Facebook by default.
To share a previous Instagram pic to Facebook, choose an image from your profile tab and tap the ellipsis icon in the upper-right corner. Then, tap Share in the resulting pop-up menu, select Facebook, and tap the Share button again in the upper-right corner to post the photo on Facebook.
Removing Instagram integration
Keep in mind, however, that you can change the app’s permissions or permanently remove it from Facebook at any time. To do so, head into the Facebook app, tap the three horizontal lines in the bottom-right corner, and scroll down and select Settings. Next, select Account Settings, scroll through the list of options, and select Apps. On the next screen, titled “Apps and Websites,” select Logged in with Facebook. This will show you all of the apps that currently have access to your profile. Find and select Instagram from the resulting list, and tap Remove App at the bottom.
You’ll then be asked again if you wish to remove the app or cancel the process. To confirm your decision, select Remove. The Instagram app controls within Facebook also allow you to change the visibility of your posts.