Another day, another drama.
This time, the person stirring the pot is none other than YouTuber James Charles.
On Wednesday, August 5, Charles took to Twitter to call out celebrities who launch makeup brands when they don’t even wear makeup.
“People who do not wear makeup should not be coming out with makeup brands but that’s just my opinion,” Charles said in the now-deleted tweet.
Though he never mentioned anyone by name, many people assumed that Charles was calling out Alicia Keys, who recently announced a partnership with E.l.f. Beauty. In 2016, the Grammy award-winning singer famously declared in Lena Dunham’s Lenny Letter that she was going makeup-free indefinitely, so her decision to partner with E.l.f. to create a “lifestyle beauty brand” had many people confused — including, it seems, James Charles.
Charles wasn’t the only person to call out Keys — on August 5, beauty blogger Manny Mua tweeted that he was “slightly irritated about celebs “[coming] out with entire makeup lines,” especially when they “don’t wear makeup.” Regardless, Charles still quickly deleted his tweet and apologized for his outburst, noting that it was “childish.”
“A few years ago, [Alicia Keys] announced that she no longer would wear makeup, so I was bothered because many celebrities come into the beauty space as a cash grab without any actual passion and then leave,” James wrote in a Notes app apology. “I deleted the tweet after a few mins because it’s childish to indirect tweet someone & I am not the gatekeeper of makeup.”
After doing some research, Charles added that he should’ve “read more before tweeting,” since Keys’ collaboration will focus on “skincare.”
“It wasn’t my place to gate keep this industry,” he continued. “I can’t wait to support and try out the products and I know the brand will be worth a billion in a few years.”
Many of Charles’ fans are proud of him for owning up to his mistake.
“The fact you always take ownership of your mistakes & wrongdoings is admirable,” one fan said. “Much more than what could be said about other people! Love you always.”
“You are one of the only celebs/influencers that own up to their mistakes I never use to like you but now I love you and you have totally gained my respect!” another user added.
However, other people think that Charles’ apology is weak, especially considering that he had no issue with other TikTok stars like Charli and Dixie D’Amelio and Addison Rae entering the beauty space with no real passion.
Some people even noted that if Charles wants to police who can and can’t launch makeup lines, then he shouldn’t be trying to have a singing career when he “can’t sing.”
Unsurprisingly, 15-time Grammy-winner Alicia Keys has not publicly acknowledged any of the James Charles drama.
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