Jennie's Complete Style Evolution in 22 Photos
Jennie’s influence on fashion can’t be denied. It’s a force that has sold out clothing items, inspired countless social media accounts dedicated solely to her wardrobe, and prompted her fans to dub the sartorial superpower as “the Jennie effect.”
Her classic and preppy approach to fashion has also caught the attention of some of the biggest fashion houses in the world. The South Korean singer has walked the runway for Jacquemus, starred in campaigns for Maison Kitsuné and Adidas, and scored ambassadorships for storied brands including Calvin Klein and Chanel. In particular, Jennie has a special soft spot for Chanel; she started working with the house prior to Karl Lagerfeld’s 2019 death. “Just the fact that I got to talk to him, to have him see me wearing what he made—all of that was enough,” she said in Harper's Bazaar’s 2024 October cover story. “I am still very honored.”
As for where else she draws fashion inspiration, Jennie looks to her own mom. “She was Carrie from Sex and the City for me,” Jennie told Bazaar. She fondly recalled rummaging through her mom's closet to discover treasured vintage goodies. “When I’m at the airport … I call my mom. ‘Mom, I need a knee-length black coat. If it’s Burberry, I’ll like it, but if not, that’s cool.’ She’ll bring me a perfect [outfit] from when she wore it like 30 years ago.”
Whether she’s performing onstage with her fellow Blackpink members or walking red carpets at international film festivals, Jennie is guaranteed to deliver a look that will stop you dead in your tracks every time. Ahead, Bazaar rounded up some of her most memorable outfits of all time. Keep scrolling to see them all, and make sure to watch this space as we continue to track her style.
June 22, 2018
In a white tweed sailor set with red trimming and beige pumps at a Chanel pop-up event in Seoul.
October 2, 2018
In a baby blue tweed suit at Chanel’s Spring/Summer 2019 runway show in Paris.
March 5, 2019
In an icy white tweed minidress with black trimming and black pumps at Chanel’s Fall/Winter 2019 runway show in Paris.
March 14, 2019
In a black blazer minidress and pumps at an event for Seoul-based beauty brand Hera.
April 12, 2019
In an intricate white top, black shorts, and white combat boots with Rosé, Lisa, and Jisoo at Coachella.
October 1, 2019
In a purple cardigan, a light blue bow tank top, wide-leg jeans, and white sandals at Chanel’s Spring/Summer 2020 runway show in Paris.
December 10, 2019
In a white strapless minidress with a sequined black bow, transparent black tights, and black heels at a Gentle Monster x Nudake event.
February 13, 2020
In a gray turtleneck, gray pants, and a black-and-white plaid cropped jacket at Seoul’s Incheon International Airport.
March 28, 2019
In a transparent white turtleneck, pale yellow minidress, and beige platform pumps at the Seoul launch party for the Chanel x Pharrell Capsule Collection.
October 5, 2021
In a red-hot tweed set with a pearl belt and black peep-toe heels at Chanel’s Spring/Summer 2022 runway show in Paris.
March 8, 2022
In a black quilted coat, black crop top, black miniskirt, white socks, and black platform peep-toe heels at Chanel’s Fall/Winter 2022 runway show in Paris.
August 28, 2022
In a black halterneck two-piece set by Chanel with her fellow Blackpink members at the MTV Video Music Awards.
October 12, 2022
In a Rokh crop top and pleated trousers, Saint Laurent pumps, and Chanel jewelry at a Porsche Sonderwunsch Haus event in Seoul.
March 7, 2023
In a white tweed jumpsuit at Chanel’s Fall/Winter 2023 runway show in Paris.
May 1, 2023
In a vintage Chanel minidress at the 2023 Met Gala in New York City.
May 22, 2023
In a Chanel couture gown at the 76th annual Cannes Film Festival.
May 22, 2023
In a black-and-white plaid Chanel vest, velvet maxi skirt, and Jimmy Choo sandals at The Idol premiere afterparty in Cannes.
May 23, 2023
In a Shushu/Tong gown at the 76th annual Cannes Film Festival.
September 30, 2023
In a black long-sleeve top, Khaite pants, black shoes, and a Chanel bag at the Incheon International Airport.
November 24, 2023
In an Alex Perry gown and Amina Muaddi platform pumps at W Korea’s breast cancer awareness campaign event in Seoul.
March 2, 2024
In a Chanel jacket and Le17septembre pants at the Incheon International Airport.
May 6, 2024
In a custom Alaïa dress at the Met Gala.
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