Joe Biden Campaign To Spend $280 Million On Ads In 15 States

Daniel Marans
·2 min read

Joe Biden’s presidential campaign unveiled a $280-million advertising blitz on Wednesday that it says will keep the presumptive Democratic nominee “on offense” in 15 states, including Republican-leaning states where Democrats have not seriously competed in decades.

The advertising effort consists of $220 million in television ads and $60 million in digital ads. The campaign would not say how much it is spending in each state, but it is planning to advertise in Pennsylvania, Michigan, Wisconsin, Florida, North Carolina, Arizona, Minnesota, Nevada, New Hampshire, Colorado, Virginia, Georgia, Iowa, Ohio and Texas.

In a call with reporters on Tuesday night, Biden campaign manager Jen O’Malley Dillon contrasted the investment with President Donald Trump campaign’s “smaller footprint.” Trump’s planned $145 million in advertising is both smaller in absolute terms and limited to fewer states.

“Our approach is to go on offense,” O’Malley Dillon said.

“We have been building our campaign to reach and create a diverse and bold coalition,” she added. “We have been also at the same time building multiple pathways to 270 electoral votes.”

The list of states that Biden is targeting is notable for states like Texas and Georgia, which Democrats haven’t seriously contested in decades.

But Biden is also not taking for granted states like Minnesota, Colorado and Virginia that have been reliably Democratic for several consecutive presidential elections.

Former Vice President Joe Biden's massive ad blitz aims to present him to voters as a unifying leader equipped to steer the country through crisis. (Mark Makela/Getty Images)
Former Vice President Joe Biden's massive ad blitz aims to present him to voters as a unifying leader equipped to steer the country through crisis. (Mark Makela/Getty Images)

A significant chunk of the Biden campaign’s advertising blitz will go toward spots on media outlets that cater specifically to Black, Latino and Asian American voters, according to campaign spokesperson Symone Sanders. Sanders noted that the campaign has been advertising on those types of constituency-specific outlets since June.

“Oftentimes we hear so much how campaigns wait until six to eight weeks out from Election Day to start communicating to African American and Latino voters,”...

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