Kanye West got Kim Kardashian a hologram of her deceased father for her birthday and it quickly became a meme

• Kanye West gave Kim Kardashian West a hologram of her deceased father, Robert Kardashian, for her birthday.

• Not everyone was impressed with the gesture and it quickly became a meme.

• Kardashian West posted a clip of the hologram to social media, and wrote, "For my birthday, Kanye got me the most thoughtful gift of a lifetime. A special surprise from heaven."

• In the video, the Robert Kardashian hologram congratulates Kardashian on her family and career achievements, as well as her marriage to the "most genius man," West.

• People took issue with the presumed cost of the gift and made fun of West for complimenting himself.

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Kanye West gave Kim Kardashian West a hologram of her deceased father, Robert Kardashian, for her birthday, but the gift inspired backlash on Twitter.

On Thursday, the reality star posted a video of the hologram to social media.

"For my birthday, Kanye got me the most thoughtful gift of a lifetime. A special surprise from heaven. A hologram of my dad," Kardashian West captioned the clip. "It is so lifelike! We watched it over and over, filled with emotion."

In the video, the hologram of Kardashian West's father compliments her on her career and children, dances to a song that they used to listen to together, and assures his daughter that he's extremely proud of her.

The hologram also praised Kardashian West for marrying "the most, most, most, most, most genius man in the whole world, Kanye West."

Even though Kardashian West seemed genuine in thanking West for "this memory that will last a lifetime," people on Twitter began to make fun of the high-profile couple.

Plenty of users took issue with the fact that West seemingly used the hologram of Kardashian as a way to compliment himself.

Others criticized Kardashian West's decision to share the hologram during a time when millions of people are struggling financially and separated from their families during the coronavirus pandemic.

And a whole subset of people took the opportunity to make memes inspired by West's unique gift.

While neither Kardashian West nor West revealed how much the gift cost or how it was made, a company called Kaleida is marketing the hologram of Kardashian West's father on its website, calling it a "holographic resurrection" and seemingly claiming responsibility for the project.

On its website, Kaleida describes itself as a company creating "the most realistic digital and holographic resurrections of any company around today." According to the site, the company blends "perfectly choreographed live action capture" with visual effects and "other forms of visual and aural manipulation."

Insider reached out to Kaleida to inquire whether or not the company created the hologram and how much it cost, but did not hear back at the time of this post.

In the past, stars like Tupac, Frank Sinatra, and Elvis Presley have all been turned into holograms. And though we don't know how much West spent on his wife's present, in 2012, MTV News reported the hologram of Tupac cost between $100,000 to $400,000.

The backlash over West's gift is not the first scandal Kardashian West has faced on social media this week.

On Tuesday, the reality star shared photos from her 40th birthday celebration on a private island and people on Twitter accused her of being "out of touch."

Kardashian West explained, in a series of captions, that she'd taken a select group of friends and family on the trip after "weeks" of quarantining and "health screens."

And even though Kardashian West said she realizes "that for most people, this is something that is so far out of reach right now" and she is "humbly reminded of how privileged my life is," some Twitter users still took issue with her taking an expensive trip to a private island in the middle of a deadly global pandemic.

• Read more:

• Kim Kardashian is being roasted on Twitter after saying she rented a private island to 'pretend things were normal'

• Khloe Kardashian reveals she was diagnosed with coronavirus in new teaser for 'KUWTK'

• People are calling out Kylie Jenner for trying to 'look more like original Khloe' after appearing unrecognizable in new photos

• Kim Kardashian says she and her friends talked about how they would handle a robbery hours before she was held at gunpoint in 2016

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