Kellogg’s Is Releasing A Crayola Cereal With A Box That Doubles As A Coloring Book

Photo credit: Kellogg’s
Photo credit: Kellogg’s

From Delish

It might have been a while since you last broke out a fresh box of Crayola crayons to get your coloring on, but that doesn’t mean we can’t channel our childhoods. Kellogg’s and Crayola have come together to make something we weren’t expecting … cereal.

Crayola Cereal looks just as fun and colorful as we were expecting. With orange, yellow, green, blue, pink, and purple cereal pieces that are covered in multicolored specks, we’re bound to have the most beautiful bowl in town. The cereal is described as Jazzberry-flavored, so you can expect it to have a berry taste.

“Crayola is recreating the art of breakfast cereal. Kellogg’s Crayola Jazzberry Cereal is a masterpiece of crunchy, rainbow-colored puffs and lip-smacking berry taste,” the description says. The box features happy crayons and black and white shapes.

That’s right — the box doubles as a coloring book, so you can feel like a kid again. Each box also gives you a free exclusive pit in the Scribble Scrubbie Pets App from Crayola.

Crayola has yet to announce the new Crayola Cereal — however, it’s popped up on Walmart’s website in advance. The 11.6-ounce box will be available at the retailer for $3.64. Let’s hope that point is sooner rather than later.

This isn’t the first time that Crayola has gotten creative with foods. Earlier this year, the brand partnered with Friendly’s to create a Decorate your Own Ice Cream Cake. If there’s one thing Crayola has taught us, it’s that it’s OK to play with your food.

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