Kendrick Lamar to perform halftime College Football Playoff concert

Kendrick Lamar’s concert will be free and open to the public. (Getty Images)

The entertainer for the halftime concert during the College Football Playoff is official. And it’s not Taylor Swift.

ESPN announced Tuesday that Kendrick Lamar will perform a halftime concert at Atlanta’s Centennial Park during the Jan. 8 National Championship Game. The concert will be televised at halftime of the game — played at Mercedes-Benz Stadium — and free and open to the public.

It’s the first time ESPN has done a concert at halftime of the playoff.

“Having the opportunity to perform at halftime of what will surely be the best game of the year between two deserving universities is truly an honor,” the seven-time Grammy winner said in a statement. “Thank you, ESPN, for having me be the first halftime performer ever at the College Football Playoff National Championship.”

Entertainment Tonight reported in September that Swift would be the halftime act. The report mentioned her deal with Coca-Cola, which is headquartered in Atlanta and the fact that the Super Bowl halftime show is sponsored by Pepsi. Not long after the ET report surfaced, ESPN pushed back and said it wasn’t accurate.

The game will feature the winners of the Rose Bowl between Oklahoma and Georgia and the Sugar Bowl between Clemson and Alabama. The Sugar Bowl winner will be making a third-straight trip to the title game while the Rose Bowl winner will be making its first CFP title game appearance.

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Nick Bromberg is a writer for Yahoo Sports. Have a tip? Email him at or follow him on Twitter!

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