The Kardashian-Jenner family is all too familiar with alleged Photoshop fails. Just a few months ago, what appeared to be an unretouched photo of Khloe Kardashian began circulating, and her PR team allegedly put forth great effort to wipe it from the internet.
Now, Kim Kardashian is facing allegations of a Photoshop fail after her new SKIMS commercial went viral on TikTok.
Watch: Kim Kardashian Reportedly Has No Regrets About Filing for Divorce from Kanye West
In a clip that aired on national television, Kim was shown lying down on the screen wearing her shapewear brand’s new underwear collection. Fans noticed something unusual about the footage.
In the video, Kim says “it bounces right back” as she pulls her underwear away from her leg and lets it snap back into place. What didn’t snap back into place, though, was her fingers, which appeared to be exceptionally wavy-looking in the video.
“You know what bounces right back? The finger after it completely distorts,” the TikTok user said in her post.
TikTok users expressed their dissatisfaction with the apparent editing job.
“So sad that they create these body issue problems and then complain,” another wrote.
“It must be exhausting to keep that up,” a third commented.
Watch: The comfy bra everyone is talking about
She went on to explain “social comparison theory,” which suggests that people often compare themselves to others in ways in which objective measures do not exist. This makes non-celebrity women strive for an impossible goal, which can be harmful in many ways.
The Kardashians may be subjected to unrealistic beauty standards themselves, but it’s hard to refute the fact they played a role in creating those standards in the first place.
In The Know is now available on Apple News — follow us here!
If you enjoyed this story, read more about past alleged photo editing.
More from In The Know:
The post Kim Kardashian called out over allegedly Photoshopped SKIMS ad appeared first on In The Know.