ICON/Courtesy of SKIMS
Wake up, babe, Lana Del Rey and Skims just dropped a Valentine's Day collab!
No, that's not an ad-lib auto-populated by a word cloud compilation of my secret Pinterest boards circa 2014. Lana Del Rey—a.k.a. Lizzy Grant (I see you, truthers), a.k.a. the queen of alternative everything down to sodas like Diet Mountain Dew—really is the star of the Valentine's Day campaign for Skims, a brand that, if you are somehow unaware (if anyone would be, it'd be a Lana stan) was founded by reality TV star turned media mogul and entrepreneur Kim Kardashian.
This feels like a lot for Lana enthusiasts to unpack. I dabble in subreddits on the singer-songwriter from time to time (okay, I'm not not an active observer), so I feel like I “get” them. So, okay, first of all, Del Rey is blonde again—and not just any blonde but A-list and Kardashian-preferred honey blonde.
If I were slightly more paranoid and possibly less medicated, I'd say this was a nod to her Lizzy Grant era. But as a levelheaded beauty journalist, I think what really happened is that her colorist, Jenna Perry, knows what looks good enough to get me to want to go back to blonde. (Perry is also responsible for Emily Ratajkowski's recent red transformation.)
Second order of business: I kind of can't wrap my mind around the fact that LDR and Kardashian exist in the same universe. Obviously, they do, but it's never something I actively had to acknowledge, you know?
What's next, Lana being spotted on one of Taylor Swift's girls nights out in Manhattan? At a football game? This is me manifesting, but also, a Lana WAG era would make perfect sense. She's certainly got the glam down.
The Skims Valentine's shop, which will feature limited edition collections of intimates, sleep sets, loungewear, and more, will be available to shop on January 23.
Until then, you can get inspo from Del Rey. She's styled in key pieces from the collection, including the best-selling Fits Everybody bodysuit, the heart-print sleep set, the all-new woven shine dress (which is the lacy, lingerie-looking piece below), and more.
I may not have known there was a tunnel under Ocean Boulevard despite being born and raised on the west side of Los Angeles, but I do know one thing for sure: Mother is mothering in these campaign shots.
Anyway, this very off-brand story I'm for whatever reason publishing under my real byline is for all of you, fellow Lana subreddit members. You're welcome.
Danielle Sinay is the associate beauty editor at Glamour, and clearly loves Lana Del Rey more than she'd like to let on. Follow her on Instagram @daniellesinay.
Originally Appeared on Glamour