LE SSERAFIM's Kim Chaewon Is Swarovski’s New Local Ambassador in Korea
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LE SSERAFIM's Kim Chaewon has an exciting new gig in the fashion scene. After becoming an ambassador for Louis Vuitton in 2023 with her fellow members, Chaewon has now landed her first major solo ambassadorship in the luxury scene with none other than Swarovski.
The company announced that the leader of LE SSERAFIM had joined the Swarovski family as its newest local ambassador in South Korea on August 27, 2024. “Kim Chaewon of LE SSERAFIM is our brilliant local ambassador in Korea,” the brand wrote in a social post. “The fearless leader of global K-pop sensations has a mesmerizing stage presence, and brings her unique style and joyful energy to this iconic partnership.”
Chaewon's ambassadorship announcement was accompanied by two new shots in which the star, with her long blonde hair and her trademark impeccable bangs, poses wearing different pieces from Swarovski's Millenia collection — including the drop earrings and tennis necklace in blue, as well as the watch in white. Swarovski also shared additional shots of Chaewon donning jewelry from other collections on Instagram.
News of Chaewon's ambassadorship comes at a busy time for LE SSERAFIM. The Source Music quintet is gearing up for the release of their fourth mini album, CRAZY, on August 30, 2024.
Related: Relive LE SSERAFIM’s First U.S. Trip Through Their Camera Rolls
Originally Appeared on Teen Vogue
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