Liverpool to become 'Taylor Town' for Eras shows

One of the world's most famous musical cities is preparing to give itself a Taylor Swift makeover for the arrival of the pop superstar.

More than 150,000 Swifties will descend on Liverpool for the singer's three shows at Anfield stadium on 13, 14 and 15 June.

Liverpool City Council said the home of The Beatles, Lightning Seeds and Atomic Kitten will become "Taylor Town" for a week.

It said a trail of 11 art installations, each inspired by a different era of Swift's career, will be placed around the city to entertain fans and locals alike from 8 June.

Taylor Swift banner on St George's Hall
A Liverpool Loves Taylor banner has been installed on the façade of St George’s Hall [BBC]

It is claimed the singer's Eras tour will provide a £997m boost to the UK economy, according to a recent Barclays Swiftonomics report.

The UK leg kicks off in Edinburgh on 7 June before going to Liverpool, Cardiff and London.

The pop star has already taken this tour to five continents, but the Liverpool show will be the first time she has brought it to England.

Singer Taylor Swift performs at her concert for the international The Eras Tour in Tokyo
The Eras shows see Swift perform songs from across her entire career [Reuters]

The council said Liverpool One, Royal Albert Dock, the Metquarter and eight other locations would be decorated to reflect each of Swift's albums.

It hopes the trail was to keep fans in the city before and after the shows.

The Culture Liverpool team worked with social enterprise Make CIC and artists to curate the installations, which will include:

  • An Evermore-inspired moss-covered grand piano

  • A 'red room' linked to the Red album

  • Giant hearts in tribute to Lover

  • A Fearless-inspired mural incorporating the number 13

Councillor Harry Doyle said embracing Swift's arrival was very much in the spirit of the city's musical history.

“If there was ever going to be a city that would go all-out with a welcome for Taylor Swift and the Swifties, it was bound to be Liverpool," he said.

Taylor Swift's fans, or Swifties, pose for a picture at the National Stadium during Swift's Eras Tour concert in Singapore
Swift's shows have become major events in the cities hosting them, drawing in fans from far and wide [Reuters]

Kirsten Little, Make CIC’s co-founder, said the collaboration was a testament to "vibrant artistic talent".

"This inclusive and accessible experience invites fans and visitors alike to immerse themselves in the energy of Liverpool's art scene, uniting Taylor Swift fans, locals and visitors to the city," she said.

Swifties will also be able to attend ticketed Liverpool Loves Taylor (Craft Version) arts workshops at the Metquarter.

Essays and karaoke

Academics in the city are preparing for the star's arrival with a conference to "debate and deconstruct" her work.

The University of Liverpool will host Tay Day, which it describes as a "symposium for fans, students and academics to engage with the cultural phenomenon that is Taylor Swift".

It will take place on 12 June and see academics from across Europe speaking on topics such as Swift's place in feminism.

Singer Taylor Swift performs at her concert for the international The Eras Tour in Tokyo
Thousands of fans will spend the weekend in Liverpool to soak in the atmosphere [Reuters]

The day will culminate in a session of "Critical Karaoke" - where researchers will perform one-song essays to their chosen Swift track.

Dr Sam Murray and Dr Amy Skjerseth, from the Institute of Popular Music, said: "The musical, social and economic impact of Taylor Swift is undeniable.

"That's why we're really looking forward to starting a conversation about how Taylor is both Miss Americana and an anti-hero, to understand her style and her wildest dreams and to discuss her reputation."

There will be an information stand at Liverpool Lime Street Station from 09:00 to 18:00 BST on the days of the gigs.

Listen to the best of BBC Radio Merseyside on Sounds and follow BBC Merseyside on Facebook, X, and Instagram. You can also send story ideas to

More on this story

Related internet links