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Why Boston Beer Stock Got Crushed Friday Morning

Why Boston Beer Stock Got Crushed Friday Morning

Sam Adams beer maker Boston Beer (NYSE: SAM) shocked investors last night with a quarterly earnings report that fell far short of expectations. Boston Beer reported earnings per share of $4.75 for its second quarter of 2021, well below the analyst consensus estimate of $6.69. The company blamed weaker sales of its popular Truly hard seltzer product, along with general softness in the beer industry.