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Kroger Kicks Off In-House Home Delivery: Should REITs Rejoice?

Kroger (NYSE: KR) has now gone live with a revved-up bid to take on Amazon (NASDAQ: AMZN), Walmart (NYSE: WMT), and other fierce competitors in the fast-growing online grocery delivery business. The company's new service relies on robots doing their thing in highly automated warehouses, beginning with a 375,000-square-foot facility that already has soft-launched about 30 miles north of Kroger's Cincinnati headquarters, and on Kroger employees doing the deliveries themselves. "It's another piece -- a critical piece -- to serving our customers anywhere they want, whenever they want," Kroger CEO Rodney McMullen says in an article posted today by The Enquirer after he gave the hometown newspaper a tour of the facility.