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Report: Alphabet Must Offer Concessions for Fitbit Acquisition to Win EU Approval

Report: Alphabet Must Offer Concessions for Fitbit Acquisition to Win EU Approval

The European Union (EU) expects concessions before its regulator allows Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) unit Google to acquire Fitbit (NYSE: FIT). According to a report from Reuters citing "people familiar with the matter," the U.S. tech giant will have to give up something in order for the deal to clear the European Commission's (EC) antitrust review process. One possible solution is that Google concretely promises that it will not misuse Fitbit user data by culling it to target advertising, the article's sources said.