Cord-Cutting Will Accelerate in 2021

Cord-Cutting Will Accelerate in 2021

Without initiatives to keep households connected and a return to life outside the home and off the couch, cord-cutting will accelerate in 2021. Over one-quarter of U.S. TV households are planning to cut the cord in 2021, according to separate surveys from Civic Science and The Trade Desk. While Civic Science's data show a downward trend in consumers intending to cut the cord, The Trade Desk's surveys show a stark increase.