Could This Be the Perfect Time for Costco to Raise Membership Prices?

·3 min read
Could This Be the Perfect Time for Costco to Raise Membership Prices?

Since the pandemic's start, Costco (NASDAQ: COST) has experienced an increase in new customers and spending. Given that its customer value proposition has never been higher, this could be the opportune time for Costco to raise those membership fees. At the end of its fiscal third quarter, Costco boasted 60.6 million paying households, up by 900,000 from the previous quarter.

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