Urban Indians aren’t upbeat about shopping this Diwali season

Urban Indians aren’t upbeat about shopping this Diwali season

As consumer confidence hits record lows, Indians are spending with great caution this festive season. The spending intent among urban Indians during this year’s festival season is below average, according to a survey by YouGov, a UK-based online market research firm. The festival season began with Navratri on Oct. 17 and will end with Diwali on Nov. 14.