This Makeup Brand Posts Mesmerizing Videos of Its Products Being Made

Foundation color circles, an example of the imagery that Kryolan often shares. (Photo: Kryolan via Instagram)

Kryolan is an international makeup brand highly regarded by makeup artists and often used in the theater, film, and television industries.

The brand often posts Instagram videos of its products being made at its Berlin factory — and the results are visually appealing to the masses. The short clips manage to draw in thousands of viewers on the social platform.

For the majority of the videos, Kryolan details which product is being made, even naming the particular shade.

Everything from lipsticks to foundations have made there way to Kryolan’s Instagram account, which boasts an impressive 267k followers.

“We know how much you love a sneaky peek at our products being made, so here’s our Lipstick Pearl in production at our #Berlin factory,” Kryolan captioned a post featuring a clip of one of its popular lipstick shades being produced at the headquarters.

The company specializes in creating products fit for different cosmetic needs. “Every sector has its own expectations, for example theatrical make-up must be extremely hard-wearing, so we only produce formulas that can perform under industry pressures,” the brand’s website reads.

Kryolan’s unique production clips from the Berlin factory only help to draw in more makeup lovers. The brand’s Facebook page also posts some behind-the-scenes content.

Just like the Instagram content, it’s also heavily shared and reposted on the social platform. Whether one is a beauty maven or not, it’s hard not to get sucked into the intriguing makeup-making process.

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