Public transport is proving to be a rich place for inspiration lately, particularly when it comes to the strange. Whether it’s a Goth girl riding around with a raven, or an exhausted commuter unsuccessfully transporting a pizza, the daily ride is often stranger than fiction.
Take, for example, Toronto transit rider Craig Calhoun’s recent brush with the bizarre. While riding the 47 Landsdowne bus, he spotted a man with a massive tub that contained Cinnabon frosting for Taco Bell, according to the packaging. Naturally, Calhoun snapped the surreal moment and posted it online.
Guy on this bus is packing a 30 gallon drum of Cinnabon frosting pic.twitter.com/f9mYbdvUSK
— craig calhoun (@craiglcalhoun) April 28, 2017
The photo shows a man with grey hair seated next to an enormous cardboard tube, which resembles a toilet paper roll. He has his hand firmly gripping the plastic top of the container.
Twitter users’ reaction ranged from intrigue to bafflement to hunger.
— Keira Alexander (@keira_alexander) April 29, 2017
— Just Proxy (@tfProxy) April 29, 2017
— Christian Galan (@seegalan) April 29, 2017
— Kathleen Lee (@thekatwok) April 30, 2017
— madhu (@SacriliciousM) April 29, 2017
— Mike Norwood (@norwoodmike) April 29, 2017
@craiglcalhoun Plot Twist, it actually contains a giant Cinnabon roll, un-frosted
— UnstoppableJSAttack (@aaronmhill) April 29, 2017
— Polly Bruno (@pollygolightly) April 29, 2017
Naturally, Cinnabon chimed in too.
— Cinnabon (@Cinnabon) April 29, 2017
What we’ve learned from this strange scene is that Taco Bell has a menu item that uses Cinnabon frosting.
— Stephen Punwasi (@StephenPunwasi) April 29, 2017
— A Talking Shark (@Mythey) April 29, 2017
Whether this is a genius marketing strategy or simply a strange scenario remains to be seen.