Trump did a Pizza Hut commercial in 1995 with Ivana, his ex-wife, to promote stuffed-crust pies.
He didn't tell his new wife, Marla Maples, about the commercial until afterward.
Maples puked her "guts out," Trump said she told him, according to a new book.
Had it not been for Donald and Ivana Trump, his ex-wife, Pizza Hut's stuffed-crust dish may have landed in the fast-food graveyard alongside the chain's hot-dog-bites crust. Instead, a commercial featuring the divorced Trumps helped turn the cheesy crust into a multimillion-dollar business.
But the whole thing made Marla Maples sick.
"Confidence Man," a new book out Tuesday by the New York Times reporter Maggie Haberman, says Maples threw up when Donald Trump told her he'd filmed the commercial. She'd been married to Trump for roughly two years, and they shared a daughter, Tiffany.
At the time of the Pizza Hut commercial, Donald and Ivana Trump had finalized their divorce a few years earlier, but their postmarital sparring constantly made headlines. Ivana Trump was furious about her ex-husband's affair with Maples, and the two were known to loathe each other.
But the ex-couple came together to film a cheeky commercial. It hints at a tryst between Trump and his ex-wife, with the couple saying it's "wrong" but "feels so right." After a pause, the two whip out a pizza box and agree to "eat our pizza the wrong way," meaning crust-first.
They then poke fun at their divorce, with Ivana Trump reaching for the pizza box and asking, "May I have the last slice?"
"Actually," Donald Trump says in the commercial, "you're only entitled to half."
Donald Trump, who was 49 at the time, had filmed the Pizza Hut commercial at the Trump Tower triplex while Maples was away at Mar-a-Lago, according to "Confidence Man." The room where the commercial was filmed was made to look like the inside of the Plaza Hotel, according to a 2018 Business Insider interview with the ad agency BBDO.
The day Trump filmed his commercial, he told Nick Ribis, the chief executive of the Trump casino empire at the time, and Alan Marcus, a consultant, about it, the book adds. Ribis had noticed that Trump had makeup on his face and inquired about it.
"It's really cute," Trump told Marcus and Ribis about the commercial. "It's me and Ivana. And we're sharing a pizza. I'm in black tie, she's in a gown, and we're fighting over the last piece."
Marcus tried to correct Trump, asking whether he had misspoken and had actually filmed the commercial with Maples, the book says.
Trump confirmed that he'd filmed the commercial with Ivana Trump and said Pizza Hut paid him $500,000 for the slot, it adds.
Michael Campbell, one of the writers and producers on the commercial, told Insider Trump actually got $1 million for the commercial and Ivana Trump received $500,000.
"He showed up for the shoot in his tux, Ivana came with an entourage of hair, makeup and wardrobe artists," Campbell said. He also said the commercial was filmed in Queens, not in the Trump Tower triplex apartment, as reported in "Confidence Man."
According to the book, Trump had not told Maples he shot the commercial, and Marcus recommended he do so.
After coming clean to his wife, Trump disclosed to Marcus and Ribis that it didn't go well.
"The poor kid," he said, according to the book. "I started to tell her and she got sick. She said she had to go."
Trump's voice, the book adds, "turned to a nasal falsetto." He said Maples told him she had to "puke her fucking guts out."
Trump and Maples divorced in 1999, and in 2005, he married his current wife, Melania Trump. Ivana Trump died in July.
This story has been updated with comments from Michael Campbell.
Read the original article on Business Insider