Maybelline New York Expands Shade Range of Fit Me Matte + Poreless Foundation

Elizabeth Denton
In an Instagram post this week, Maybelline New York announced its expanding the shade range of its popular Fit Me Foundation.

By Elizabeth Denton. Photos: Courtesy of Instagram.

Among all the high-end and drugstore foundations, Maybelline New York's Fit Me Matte + Poreless Foundation stands out as a favorite. Beauty bloggers and consumers alike go crazy for the oil-free product that blurs the skin and creates a natural-looking matte finish. But, just like with most foundations, it's hard for some people to find their perfect match. Though Maybelline has always had a decent shade range, those with yellow undertones or those whose match would be in between two shades, struggle to find their perfect hue. But all of that just changed.

This weekend, Maybelline announced via Instagram that its expanding the Fit Me Matte + Poreless Foundation by 16 (!) shades. The caption reads: "We're constantly working to expand fan favorite, fit me! foundation's shade range so that more babellines can find their perfect fit. We're happy to launch sixteen NEW shades to the matte + poreless collection all swatched here! You can get them online in the US at any of our retailers or in Walmart stores."

Fans are freaking out over this news. Comments range from "Gatdammit COME THRU MAYBELLINE!!!!!! I SEE MY SHADE ALREADY! IM AM DEFINITELY ORDERING IT. THANK YOU FOR SHOW THE MELANIN SOME LOVE!!!" to "Omg I spy something that actually looks pale."

This isn't the first foundation shade range Maybelline has expanded. Last October, it added 16 colors to the Super Stay Better Skin Foundation. If you have skin thats on the more dry side, this is the face product for you.

Shop the Maybelline New York Fit Me Matte + Poreless Foundation now for only $5.94 on and most drugstores.

This story originally appeared on Allure.

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