Why Meghan Markle Is The Biggest Fashion Influencer Of 2019

Meghan Markle can sell out a dress in an instant

That’s just one of the powers she wields outside of her royal ones. It’s almost as though the minute she slips into a dress, that dress slips silently out of stores, furnishing the stuffed closets of all those who are clever and quick enough to clock the brand and hit “purchase” on their website.

The effect — and we’ll call it the Meghan Markle Effect — is not just the mark of a royal, but the mark of an “It” girl, a better name for what people now tend to call an “influencer.” 

In fact, Lyst’s annual Fashion Report just named the Duchess of Sussex the most powerful dresser of 2019, citing her uncanny ability to wear something and spark a 216 per cent uptick in searches for similar items. (Sitting just behind her on the list are stars like Timothée Chalamet, Zendaya, Cardi B, and Kylie Jenner.)

In light of this new title, we’ve put together a slideshow with a few of the Duchess’ most memorable looks

September 25, 2017

Like a true It girl — Alexa Chung would definitely be proud — Markle kept it simple with this pared down, off-duty look for the Invictus Games in Toronto. (The bag and the shoes match, obviously.)

February 1, 2018

OK Google, play "Umbrella" by Rihanna.

March 8, 2018

Yes, the coat is J. Crew, but don't even think about it: it's already sold out.

March 23, 2018

The Duchess has a habit of sporting Canadian designers, and after wearing this Mackage coat, the brand's website traffic increased by 500 per cent.

April 18, 2018

How she manages to look regal in everything she puts on is both (a) an impossible question to answer, and (b) the reason everyone wants to dress like her.

May 19, 2018

If you Google the word "elegance," this image of the duchess leaving her wedding with Prince Harry to attend an evening reception is totally (theoretically) the thing that shows up.

July 05, 2018

Markle has been known to cleave to a neutral palette, so when she stepped out literally wearing a ray of sunshine, it was a pleasant surprise.

July 26, 2018

Could you pull off a denim dress? Well?? Could you?

August 4, 2018

The pleats flowing in the wind, the hat cocked to the right side of the head, the unassuming sunglasses, the subtle bow on the belt ... 

October 19, 2018

Pretty sure she's about to start dancing, but in any event, she looks like she's having fun in this striped gown.

October 23, 2018

There are no words!!!

October 24, 2018

An It girl would never shy away from a print ... or some pom poms.

October 26, 2018

Other things an It girl would never shy away from: stripes.

October 26, 2018

What better to wear to the Australian Geographic Society Awards than a dress bedecked with birds?

December 10, 2018

If you invite a duchess to the British Fashion Awards, it's probably best to expect her to steal the show.

January 14, 2019

Everyone wore red and pink at the Emmys this year, but even before that, the duchess was doing this.

January 16, 2019

She's basically wrapped herself in a starry night sky and casually worn it to see Cirque de Soleil. (Some homage to Princess Diana never hurt anyone.)

January 30, 2019

To answer your question: yes, Meghan Markle did, indeed, invent the colour blush.

February 25, 2019

And yes, she also invented the colour blue!

March 11, 2019

Nothing to see here, just a regular, super casual emerald coat and matching dress from — where else? — one of her favourite labels, Erdem, founded by a Canadian.

March 11, 2019

She is wearing a pillbox hat!!!

September 25, 2019

Imagine you're working at Club Monaco, minding your business, when someone comes in and asks you to help them select a dress for Meghan Markle. (I just made this scenario up, but the dress really is Club Monaco, and it really did sell out.)

October 22, 2019

It's obviously sold out now, but when Markle wore this $138 Aritzia dress last month, everyone (rightfully) freaked out. (Actually, it was on sale at the time for $50.)


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This article originally appeared on HuffPost.