A new campaign from Metro Transit generated some chatter on social media Tuesday.
The cheeky campaign encourages riders — whether they want to nap, read or use their devices — to "do it on the bus."
Tiffany Chase, speaking for Metro Transit, said the new campaign full of double entendres is an effort to recover from a decline in ridership after last year's transit strike.
"We're being a little bit cheeky with the campaign. We haven't had a campaign like this before but certainly given the level of online interest that we've seen this morning since the campaign launched, I think that we've been successful," she said.
Chase said the ad campaign will pay for itself if it can boost ridership by just one per cent.
There's a campaign of another sort afoot this budget year as well. Metro Transit has asked for a 25 cent fare increase.