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This almost never happens.
I consider myself a shoe pro. Sometimes, when I go into a store or even just pass by a brand I love (and wear to death), I play a little dialogue in my head as to how I would convince customers to buy the style. I’d say, “These are great — here’s why you need them….” After all, when you write about fashion (and shoes) a lot, you have to be an expert on said topic. But among all the footwear brands and clothing labels I’ve tried and loved, nothing beats the admiration I have for Cariuma — which is why you’ve seen me write about it, well, countless times.
This time, though, I’m not shining light on a new sneaker style (though Cariuma regularly releases cool options that impress me more and more each time!), or the next great Pantone collab (TBD on the next one!). Instead, I’m propelled to write about Cariuma because the brand is having a rare sale thanks to InStyle’s Insider Sale that’s offering exclusive discounts to InStyle readers only. Brands, like Cariuma, that never have sales are taking part in this one-of-a-kind shopping event that you simply do not want to sleep on. So, wake up, shop, and save 20 percent on every single style with the code INSTYLE20 — but only through September 28.
If you’re not familiar with Cariuma, there’s no better time to familiarize yourself with the brand. It’s an editor-favorite label that’s also won the hearts of moms (like mine, who swears by the famous Oca Low-Top Sneakers for her nine-hour work days) and celebrities like Dame Helen Mirren, who wore her green Ocas while traveling to the Cannes Film Festival and, naturally, sold out that exact pair for months. As we all know, if a shoe is comfy enough to wear for travels, it’s totally worth making yours for every other occasion, too. No wonder people clamored to it post-Mirren sighting.
Cariuma Oca Low Off-White Canvas Sneakers
Cariuma Oca Low Pantone Cacao Nibs Canvas Sneakers
Cariuma White Leather Salvas Sneakers
The brand’ best-selling style is the Oca Low Sneaker, an easygoing, easy-wearing low-top kick that’s equal parts comfy, cute, and sustainable. Most styles are crafted from an organic cotton-canvas upper, plus a few are designed with LWG-certified leather, but all have the brand’s signature natural rubber sole that has the perfect bounce and comfy memory foam insole made from cork, bio memory foam, and organic mamona oil. The Oca usually costs $89, already affordable for a timeless sneaker, but during InStyle’s Insider Sale, it can be yours for $71.
Another style I’ve waxed poetic about is the brand’s ultra-comfy Salvas Sneakers made with leather sourced from LWG-certified tanneries. They require zero break-in time, which is rare for leather sneakers, plus are designed to comfortably fit wide feet, like mine. If there’s one Cariuma style I’d live in, it’s the Salvas — that’s how good it is (my boyfriend loves his, too!).
Whether you’re looking for a new simple white sneaker or a trendy colorful one that screams fall vibes, you’ll find it at Cariuma — and on sale, at that. Shop the rarely discounted sneakers while they’re 20 percent off. Actually, maybe go ahead and buy two because the second you slip them on, you’ll wish you got more. Pinky promise.
Cariuma Oca Low Hokusai Wave Off Kanagawa Canvas
Cariuma Oca Low Green Canvas Sneakers
Cariuma Ibi Low Rose Knit Sneakers
Cariuma Vallely White Premium/Black Sneakers
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Read the original article on InStyle.