Moose Jaw hockey arena to look for new sponsorship partner

·2 min read

MOOSE JAW — Moose Jaw’s central hockey arena is no longer to be known as Mosaic Place by the end of the year, after the potash company Mosaic announced Thursday morning it’s not going to renew its sponsorship of the facility.

Its contract to sponsor the arena began in 2011, when the building first opened in downtown Moose Jaw. The company gave $1.5 million to the city for sponsorship and naming rights.

“We’re working closely with the mayor, the city and Mosaic Place team to ensure a smooth transition that puts the facility’s future first,” said Mosaic vice-president of government and public affairs Sarah Fedorchuk at a press conference.

The company is “committed to providing financial support during the changeover,” she said.

Fedorchuk said her company made the decision, because it has “been shifting our investment strategy to focus on food security and water stewardship. We’re looking for partnerships that feed into that.”

She underscored Mosaic has plans in the works to do more community sponsorships in Moose Jaw. She and Mayor Fraser Tolmie said they expect those to be announced within the next few months this year.

Tolmie added the day’s announcement means the city’s relationship with Mosaic is changing, not ending.

The next step is now to look for new sponsors.

Tolmie said the city wants to “aggressively market” the building for that, working with its venue management partner, Spectra. “We’re working on marketing material to attract sponsors.”

Mosaic also sponsors and has naming rights to Regina’s central football stadium. It’s to remain as Mosaic Stadium at least until 2036, when that contract ends.

Fedorchuk said Mosaic has maintained its annual community investment budget, $5 million, despite the COVID-19 pandemic.

The downtown Moose Jaw arena hosts the Western Hockey League’s Moose Jaw Warriors and has hosted several major sporting and concert events.

Evan Radford, Local Journalism Initiative Reporter, Regina Leader-Post, The Leader-Post