Moosomin has done it again—top in Tim Hortons Holiday Smile Cookie sales through Saskatchewan with $12,400 raised for charity.
“We’re extremely proud to get our title back,” said Greg Crisanti, owner of the Moosomin location.
“Those results you don’t get lightly without the community support, and it’s just amazing to see some strong results out of Saskatchewan; again putting Moosomin back on the map.”
With daily sales updates closely followed, the week-long campaign also noted a bit of a race to the top between stores.
“There was definitely some friendly competition between other Saskatchewan owners and our owner group,” Crisanti verified. “But it’s it’s all in good fun for some great causes!”
Cookie sales were so good that the Moosomin location actually ran out of the sugar cookie with green and red sprinkles—an unexpected bump in the road felt by many locations as the distribution centres in Saskatchewan and Manitoba were drained.
“So we had to go back to our playbook and were told by our head office to run with the chocolate chunk cookie,” Crisanti explained.
“Thankfully, we did have enough of those available to us and owners that were able to get the hands on the chocolate chunk cookie saw no change, and we were just able to stick the face on those and still support the charities.”
Money raised from the sale of the special cookies—more than 8,000 of them just in Moosomin—will be split between the Moosomin Family Resource Centre and the Tim Hortons Camp program.
“It was just a fun event because it brought, in a sense, the community together to fundraise for the MFRC,” said Crystal Leshchyshyn, MFRC board chair. “But in decorating cookies, we had the opportunity to talk with many people in the community, some which were new and had never heard of the Moosomin Family Resource Centre.”
One large donation came from Nutrien, ordering $1,000 worth of Smile cookies for their employees.
“Luckily, they didn’t want their cookies right away,” joked MFRC Program Coordinator Sheryl Willms-Bromm. “They’re ordering them for a different day. So yeah, they didn’t have to make all of those last week!”
Willms-Bromm credited the staff at Tim Horton’s and the fantastic volunteers who worked shifts for the cause.
“We had people really step up to help us, and that was great because we’re such a small organization,” she said.
“We just weren’t sure if we’d get the volunteerism that we were looking for, but we really did. It was really awesome.”
The MFRC will use their portion of the money raised to update kitchen facilities and for their nutrition program. The other half will be devoted to the Tim’s Camp - something especially dear to Crisanti as he sits on the Tim Horton’s Foundation Camps board.
“We have seven camps throughout North America, the closest one to us is Camp Whiteshell up in Manitoba,” he explained. “It’s life changing for kids to get to go to those camps.”
“I just can’t say a big enough ”thank you” to the Moosomin Family Resource Center for helping out with their volunteers, as well as our community,” Crisanti concluded.
“And just all the volunteers that were part of the week coming in to help decorate—and everyone that purchased a cookie.”
If you didn’t get a chance to pick up a special Smile cookie this time around, the next campaign will run in May.
Ryan Kiedrowski, Local Journalism Initiative Reporter, The World-Spectator