Taylor Swift has been known for breaking music records and selling out stadiums in seconds, but what about getting people to register to vote?
More than 35,000 people registered to vote after Swift posted on social media Tuesday for National Voter Registration Day, encouraging her fans to register themselves to vote.
Swift posted an Instagram Story urging her 272 million followers to register to vote on Vote.org, a nonpartisan, nonprofit organization offering voter registration services. According to Vote.org, Swift and the platform have been working together for several years.
“Are you registered to vote yet?" Swift wrote in her Instagram Story, which was live on Instagram for 24 hours. "I’ve been so lucky to see so many of you guys at my US shows recently. I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year!"
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Vote.org has a goal of registering 8 million voters before the November 2024 election, according to a release, and thanks in part to Swift's posts, the nonprofit is making progress toward that goal. After Swift's post, Vote.org was averaging 13,000 users every 30 minutes, Nick Morrow, Vote.org's communications director posted on X, formerly Twitter.
In all, Vote.org had more than 35,000 registrations on Voter Registration Day, a 22.5% increase from the previous year, Andrea Hailey, CEO of Vote.org wrote on X.
The platform also had a 115% increase in 18-year-old voter registrants from 2022.
Dear @taylorswift13 - may these stats serve as our love letter to you for amplifying voter voices! 💌 With our collective efforts, we achieved:
🎉115% ⬆️in 18yo registrants vs '22
📰1.3M+ webpage views
Together, we make democracy shine! 💫
— Andrea Hailey (@AndreaEHailey) September 20, 2023
Taylor Swift has urged fans to vote before
In 2018, Swift took to Instagram ahead of a closely contested race for a Tennessee Senate seat, urging people in the state to vote for Democratic former Gov. Phil Bredesen over then-U.S. Rep. Marsha Blackburn, the Republican nominee. Her endorsement marked the first time the singer had ever publicly talked about politics.
Endorsing Bredesen, Swift said Blackburn's "voting record in Congress appalls and terrifies me." Blackburn eventually won the seat.
Since 2018, Swift has talked about politics, including voicing her support for the Equality Act in 2019 and criticizing then-President Donald Trump in 2020 during protests after the killing of George Floyd.
This article originally appeared on USA TODAY: Taylor Swift: 'Register to vote' post prompts increase in registration