Over 20 million Brits have been inspired to visit attractions for day trips and holidays after seeing photos on Instagram and other social platforms, new research has revealed.
The study asked 2,000 UK adults for their ‘picture-perfect’ day trip recommendations, as well as finding out what has the biggest influence on them when planning excursions with friends and family. The research was carried out by UK train operator Grand Central.
Despite the UK boasting lots of beautiful countryside and coastal scenery, it was London’s Tower Bridge that claimed the crown for the UK’s most Instagram-worthy day trip location, thanks to its 3.2 million Facebook check-ins and the 2.5 million Instagram posts that have included the hashtag #TowerBridge.
Other locations in the top half of the list – for those keen to take an enviable photograph for the ‘gram – include London’s Natural History Museum (1.9 million Facebook check-ins), the Shard (1.3 million), the infamous Stone Henge in Wiltshire (1.2 million) and the historic Brighton Palace Pier (1.2 million).
It seems that us Brits are fans of history and heritage with the stunning Chatsworth House and Gardens in Bakewell, Derbyshire, at sixth place with 125,000 Instagram tags while Yorkminster came in at ninth.
Whilst they may didn’t make it into the top 20, places such as the historic Waterstones building in Bradford (1.1k Facebook check-ins), Steely Pier in Hartlepool (1.9k), Castle Eden Dene in Durham (1.6k), and the Cow and Calf rocks in Ilkley, West Yorkshire (2.1k), also proved themselves to be Insta-worthy and could be good options for anyone looking to avoid the crowds while still getting some fantastic photos for social media.
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And it seems us Brits are fans of our nation's natural beauty, with Giant's Causeway in Northern Ireland, Cheddar Gorge in Somerset and the Brecon Beacons in Wales also appearing in the top 20.
Watch now: Giant's Causeway: Northern Ireland's best-known natural wonder seen from above
Researchers used a combination of social media check-in and ‘tagged’ data to pull together the list of must-visit, Insta-friendly locations across the UK. Enjoy!