New name announced for Shaw Conference Centre
What's old is new again.
The Shaw Conference Centre will be called the Edmonton Convention Centre once the naming rights to the building expires on Dec. 31.
After 21 years as the Shaw, the downtown venue at 97th Street and Jasper Ave. will be renamed on Jan. 1, the Edmonton Economic Development Corporation (EEDC) announced in a news release Monday.
Shaw Communications Inc. became the first corporate sponsor of the convention centre in 1997. The 20-year naming deal cost Shaw $5.5 million.
Naming rights were put up for grabs in the spring of 2018 when the EEDC issued a request for proposals.
The venue was originally named Edmonton Convention Centre from its opening in 1983 to 1997.
The property — owned by the City of Edmonton and managed by the EEDC — hosts around 650 events every year.
"The Edmonton brand deserves to be showcased in the name of a venue that delivers more than $26 million in economic impact to the city each year," Derek Hudson, CEO of EEDC said in a statement.
"The new name reflects EEDC's continued dedication to building Edmonton as a regional, national and international destination for events, meetings and conventions."
