Early Black Friday deal: The 'gold standard' of bras is on sale at Nordstrom

·3 min read

Looking for more Black Friday deals, gift guides and holiday tips? Sign up for Yahoo Lifestyle Canada’s newsletter!

red, green, black, and blue natori bliss perfection underwire bra with lace trim on white and green background
Early Black Friday deal: The 'gold standard' of bras is on sale at Nordstrom (Photos via Nordstrom)

Yahoo Lifestyle Canada is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

Holiday party season is fast approaching — and you know what that means: it's time to start wearing real clothes again. 

However, just because you're swapping out your bralette for an underwire doesn't mean you need to sacrifice on comfort. In fact, according to hundreds of Nordstrom shoppers, the Natori Bliss Perfection Underwire Contour Bra (shop here in Canada, here in the U.S.) is so comfortable, it feels "like a cozy pair of sweatpants."

Between now and Nov. 26, the fan-favourite T-shirt bra is up to 33 per cent off, thanks to Nordstrom's Black Friday sale. Meaning that, for you and yours, now is the perfect time to discover why reviewers have dubbed it "the best bra [they've] ever worn."

Natori Bliss Perfection Underwire Contour Bra (shop in Canada)

Natori Bliss Perfection Underwire Contour Bra (shop in U.S.)

white model with blonde hair wearing Natori Bliss Perfection Underwire Contour Bra in Black and naked stomach
Natori Bliss Perfection Underwire Contour Bra in Black (Photo via Nordstrom)

from $64 $92 at Nordstrom Canadafrom $46 $68 at Nordstrom U.S.

The details

The top-rated Bliss Perfection Underwire Contour Bra has been dubbed "the gold standard" of bras by Nordstrom shoppers. The T-shirt-friendly style features contour cups of foam-lined jersey and a delicate lace trim to create a flattering and smooth look under clothing.

Available in sizes 30B to 38G, shoppers can choose from a variety of colours, including neutrals and sexy royal hues. 

Click here to sign up for Yahoo Canada's lifestyle newsletter.
Click here to sign up for Yahoo Canada's lifestyle newsletter.

The 'gold standard' of bras

With hundreds of five-star reviews backing it, Nordstrom shoppers have called the Natori bra "perfection" and named it "the gold standard" of bras. 

"This bra [is] like a cozy pair of sweatpants," raves one reviewer. It's "insanely comfortable and something I could wear all day."

It's "by far the most comfortable bra I've ever owned," they continue, "especially [for] those who are 'blessed in the chest.'"

"Just wow!" writes another shopper. It "fits like a dream" and is "absolutely beautiful [...] I think I just found my new favourite bra."

black model with curly hair wearing beige brown Natori Bliss Perfection Underwire Contour Bra in Cinnamon
Natori Bliss Perfection Underwire Contour Bra in Cinnamon (Photo via Nordstrom)

Shoppers almost unanimously praise the bra's comfort and support, with Natori fans calling it the brand's "most comfortable" style. 

It's the "perfect fit," writes one reviewer. "I'm 64 years old and I've never had a bra that fit me like this one."

While the reviews are largely positive, a handful of Nordstrom shoppers note the bra can be "squeaky" when you move. Others have said they had to cut out the tag to avoid "scratching" and that the lace band can stretch over time and become "too loose."

Verdict

For those on the hunt for a new everyday T-shirt bra, Nordstrom shoppers can't stop raving about Natori's Bliss Perfection Underwire Contour Bra. Described as "insanely comfortable" and "the perfect fit," shoppers can take home the best-selling style from $48 USD and $65 CAD, depending on the colour. However, if you're not a fan of lace bands or tags, this might not be the best pick for you.

To shop more of Natori's bestsellers, check out their entire selection here

Let us know what you think by commenting below and tweeting @YahooStyleCA! Follow us on Twitter and Instagram and sign up for our newsletter.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting