The new, affordable beauty boutique inside Bloomingdale's we're obsessed with

Dana Oliver
Beauty Director

Full Coverage with Dana Oliver is a new video series that follows Beauty Director Dana Oliver, as she takes us with her to the hottest events, tries the latest products on the market, and shares her exclusive picks for the very best beauty buys out there!

The last time I went shopping for beauty products at Bloomingdale’s was when I received a gift card loaded with a lot of cash. The high-end department store carries luxury brands like Chanel, SK-II, and Tom Ford, which I absolutely love. But when it comes down to paying my rent on time and stocking up on La Mer eye cream, I’ve got to make a grown-up decision and spend my money wisely.

Well, the beauty gods must have heard my cries, because Bloomie’s has not only made it cool again to shop at department stores, but also much more affordable.

Glowhaus is a new beauty boutique at five Bloomingdale’s brick-and-mortar locations in the U.S. and online. There are over 30 new brands and 800 new products — and everything is under $100.

Watch the video above for five reasons why you’ll go gaga for Glowhaus.

Read more from Yahoo Lifestyle:

Follow us on  Instagram ,  Facebook , and  Twitter  for nonstop inspiration delivered fresh to your feed, every day.